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La Dolfina: The Face of Polo Lifestyle

La Dolfina: The Face of Polo Lifestyle

La Dolfina has been more than a polo team for a long time—it has evolved into a symbol of the Polo lifestyle. La Dolfina Store, an enormous shop on Avenida Figueroa Alcorta in Buenos Aires, is the perfect example of how the original retail concept of Adolfo Cambiaso has developed into an international brand.

When someone is asked about what’s special in the La Dolfina store, they answer, “It makes you feel like you are on a journey. It has an international touch and transports you elsewhere.” It seems to be true. This magnificent place cannot be referred to as a clothes shop. It represents what the brand implies, from the imperceptible simplicity to the elegance beyond its frontiers. All surrounded by an atmosphere far from the noisy city where it is located.

This house of polo is a must-visit for all polo lovers when they visit the capital city during the high handicap season. It is located on one of the most important corners of Buenos Aires (Calle Ocampo crosses at this point) and in an emblematic historical building; even La Dolfina is not allowed to change its front.

Besides clothes, there is a polo museum in the shop with polo items lent by Adolfo Cambiaso’s friends, such as helmets, sticks, saddles, cups, and much more. In order to make it a ‘complete experience,’ as they call it, the polo bar was opened in December last year. They offer a high-end gastronomic experience and launched their own wine brands with two names—La Dolfina Blend and La Dolfina Roble. These can be tasted there.

The marketing department talks proudly about their work, which is a clear sign that things are done well, in a passionate way. They assure us that the brand was made to show the polo lifestyle, portrayed in the life of Adolfo Cambiaso and his wife, María Vázquez, the famous designer and model who traveled around the world. Clients can still enjoy everything, from wearing casual clothes like a white t-shirt, jeans, or overalls on a Polo day to a good shirt or any kind of material for an important event. Thus, a clothing brand can be part of their lifestyle.

Their first clothes collection, ‘La Dolfina for Women Only,’ was launched in the summer of 2015. The second one will come out in the winter of 2016. “It will be much more elaborated,” they spill, from María’s vision, as she travels around the important capital cities of fashion.

“Women have just opened their own space here. The collections have basic items, jeans, and t-shirts made of Peruvian Pima cotton, and sleeveless t-shirts and white and beige tops in different shades of blue—the ‘in’ color’ this summer. There is also a smarter collection with a beautiful black jumpsuit, dresses, and trousers, smart and comfortable as they fit perfectly. In addition to this, there are shoes and leather bags. We invite you to visit us and draw your own conclusions. This fashion space is set up to stay and will get bigger season after season,” they explain to Polo Lady at the bar, with music in the background which makes your stay at the store a pleasantly melodic experience.

“It is much more than a clothes shop, but a place for harmonious retail therapy combined with a relaxed social atmosphere in the beautiful Buenos Aires,” they added.

Women mainly work at the store, and their warmth is shown because of what the shop means to them. “This is our home,” they say in unison. When María and Adolfo come to Buenos Aires during the season, they feel Palacio Alcorta is indeed their home. Maria says, “This is their spirit, from the wood to the carpentry and the presentation of the La Dolfina brand. Everything has a rustic but elaborate style that makes us feel comfortable. It is a company that represents polo from its birthplace, with its country values, nature, and freedom.”

This was all reflected in the last summer collection campaign which took place at the beach in Costa Esmeralda. It showed moments of summer and freedom using a horse walking freely on the sand.

It seems that La Dolfina Polo values its summer fashion campaigns as an added attraction for its customers. This is summarized in a convincing statement from the Company: ‘We genuinely make our mark in Polo. We do not go or sponsor a polo team. This is why we are enormously different from the rest. Here, Polo is in our DNA.’

Perhaps the novelty, far from being the clothes, is the bar. People do not usually go into a clothes shop and have the possibility of having something to drink. You have this at La Dolfina, where you can go with friends, have birthday parties or meetings. Maria and Adolfo say they will also have talks and wine tasting sessions in the future.

Concerning the type of people who come to Alcorta, they are not only related to the Polo world. The marketing department says that the brand has become known from more than the sport because La Dolfina carries trendy items.

“You will want to wear a sports item but not necessarily change your style. Clothes are modern but practical. Men can find things to dress well without wearing high trend items. Jeans, for example, fit perfectly. We have regular customers who always ask for the same type of jeans. We found a balance between casual and formal, trendy, and classic. It is a very balanced mixture of fashion.”

Due to its design, La Dolfina Store has recently developed into an important venue for polo-related events. In 2015, the team shirt was presented. It would later make history when the Triple Corona was won for the third consecutive time.

At the official opening of the Polo bar, María Vázquez and Adolfo Cambiaso were joined by their friends, his business partners, and his group, the tennis player Juan Mónaco, the model Dolores Trull, and the press. This was combined with some other events at the branches of Unicenter (a shopping center located in Martínez, in the north of Buenos Aires), Galerías Pacífico, and Distrito Arcos which are both in the center of Buenos Aires.

They’ve also branched out of Argentina—they have locations in Uruguay and in a department store called Ripley in Chile. There are further plans to have other branches in more countries in the future.

Special thanks to the marketing department and the shop staff of La Dolfina store.

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