Owner of makeup brand Sports HAI, Grace De Alvaro, has always been a sporty gal. You can spot her in the polo field playing chukkers with fellow polo lovers; she’s also ever-present in triathlon races. For someone so active and loves beauty, how does she maintain a fresh and glowing look? The answer: Using cosmetics that specifically cater to active women like her.
That’s how her brand came to be. “I discovered that there was no brand dedicated to sports,” she begins. “While competing, I had early starts and often had no time to touch up—though I wanted to remain looking good.”
In 2018, she founded Sports HAI. Grace aptly named the beauty brand in dedication to the ‘high” one feels whenever you’re doing sports.
“HAI, pronounced as High, is that flow state on the polo field when you are at one with the pony and your team are fast moving toward the ball. It’s a tremendous high feeling, so it felt right,” the polo player explains. “High performance, high goal!”
Her performance-proof product range is simple and easy to use, perfect for women on the go. Sports HAi covers all the essential tools one may need to amp up their looks—from eyes and brows to lips, skin to hair; they got every lady’s back. And you’re assured of the quality and efficiency, what with Grace and her team’s extensive research to create this line.
“I did my research in Madrid. I asked the beauty assistants what people want. I asked sports enthusiasts and athletes. I tried existing waterproof products and visited gyms in Madrid and New York. I even entered the New York marathon and asked other runners,” Grace narrates. “I’m not going to sell you stuff that won’t be used. Plus, I am a fan of a simple yet effective routine.”
Start your beauty journey the Sports HAI way, as recommended by the founder herself: “I start all looks with the Protect SPF 50. It’s sheer, light, and tough. Hannah Henderson loves this, as does India Parker Smith of Chukka Wellness. It’s so flattering and works so well on all skin colors and types!”
“I, then, wear the Sports HAI Replenish cream. I love the feel and smell of this. Then, a touch of bronzer and our award-winning Sports HAI Luxury lip balm. It’s so perfect; it feels fabulous and works better than anything I’ve ever used. I add mascara and a glide of eyeshadow—and I’m ready to run!” she shares.
With Grace’s love for horses, she didn’t hesitate to honor these mighty beasts through her line and named the shades after horses! There’s Fair Play, Dawn Run, Bold Ruler, and California Chrome, to name a few.
Apart from regularly using Sports HAI products, Grace relies on a fool-proof skincare routine to achieve a seamless beauty look. She advises women to always cleanse, protect, and moisturize the skin, especially when living an active lifestyle. Also, keep your products fresh and up to date!
When asked about the importance of looking good while doing sports, she takes it from her personal experience. The lady player says, “I feel best when I look good. Makeup is part of my ‘game face.’ I feel best wearing a dash of something. Like the warriors of old who dressed for battle, makeup is a real booster. It’s a transformer.”
Apart from providing these great beauty tools, the Sports HAI team is also in touch with the Ladies Polo Foundation.
They sponsored polo at the Beaufort Polo Club and had the most glamorous team imaginable! “We love to align with organizations that promote women and women’s sport. They are all a real joy to work with and support!” Grace exclaims.
Meanwhile, what can we expect from Sports HAI in the future? The founder hints, “A possible new player will be joining the HAI team—who has a love for polo and skinwear!”
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Mariel Abanes is the Managing Editor of POLO LADY Magazine.